This is a blog about the everyday. It applies design-thinking and psychology to the big and small decisions we face in our lives—at work, at home, and with friends.
It is written by Rohini Venkatraman (that’s me). Perpetually in search of a good story (and a publisher for my children’s book), I live for big unsolved problems, well-designed experiences, and psychological explorations. I am a business design lead at IDEO, before which I was a product manager at two tech companies. I have a degree in psychology from the University of Pennsylvania. You can read more of my writing on Medium, Twitter, or your Kindle. All my writing expresses my personal views.
If you’d like to discuss writing opportunities, I’m all ears! I am a weekly contributor to Inc.com and I am published in magazines like Women 2.0 and Pragmatic Marketing. My past work has been covered by Forbes and Inc.